In some circles, October has become colloquially known as “art month”, playing the host as he does for Frieze London and Frieze Masters, PAD London, START Art Fairand the Affordable Art Fair, among many other art fairs and industry gatherings. The global diversity of the art community that congregates in London during Art Month means there is something for everyone, from Blue Chip bullion pieces to limited edition prints for new collectors. But art month is coming to an end, so what? Is your latest acquisition languishing in gallery storage waiting to be shipped, or is it stalled uncertainly on your sideboard while you decide on its long-term location?
This week I spoke to three art experts about what to do once you’ve made that purchase, moving your new artwork between houses and countries to hang it up, and finally, to light it up.
“Transporting art means transporting and caring for unique, culturally significant, financially valuable and personally significant objects,” explains Edouard Gouin, co-founder of the transport company art, Convelio, which is responsible for developing the first instant quote tool for fine art logistics services. “These may be passion pieces, heirlooms, investments or gifts, but regardless of the purpose or destination of these items, all shipments require the utmost care and attention with an acquaintance correct and complete of the journey that each piece takes from A to B.”
Gouin and his co-founder, Clément Ouizille, launched Convelio in the spirit of contemporary e-commerce. Traditionally, moving a work of art takes weeks of preparation and can be extremely slow and frustrating. Using automated pricing technology the duo developed in-house, the process has been completely redesigned, from packaging material costs to sustainability concerns, from insurance options to bespoke catering advice. Customers, whether they are individual collectors, interior designers or even businesses, can save time, money and resources by using Convelio’s technology to set up a quote in seconds.
However, any art shipping project requires some basic information to get started. “The weight, dimensions, fragility and value of your shipment should be at the forefront of your mind,” says Gouin. “It’s also important to keep in mind the risk factors for the artwork you’re moving. Consider your shipment’s fragility, temperature control, or shock requirements, and choose a shipper that can accommodate that,” he says.
Once your artwork reaches its destination, it’s time to give it the home you might have envisioned when first viewing it. Beth Fleming, Senior Curator of artic, an art sourcing, delivery and curation agency, says, “Once you’ve started collecting art, the next important steps are to protect each piece with careful framing and , of course, to show them through thoughtful hanging and display methods.” For Fleming, it’s all about positioning your artwork for maximum impact: “Look for inspiration all around you, including galleries, museums, stately homes, cafes, hotels, work and restaurants,” she says, adding, “the art that sits all around us is consciously framed and displayed to draw us in and connect to the artwork in a more intimate way.
“The most important thing is to consider the hanging height of your artwork,” says Fleming. “Art is best viewed at eye level, approximately in the middle of your artwork. An indicative height from the floor would be approximately 160cm. For clusters or living room hanging arrangements, ensure you have a center focus held by the taller or more striking pieces to form that center point, you can then add smaller frames that will build up from that eye level viewing height.
Artistic lighting is one of the least explored ways to enhance your home art collection. Rehanging your artwork to play with themes and subjects or colors and textures can bring new interest to any room, but your collection can become much more impactful in space with thoughtful lighting. “Light is what allows us to see art and using the right kind of light is fundamental to perceiving the depth, texture, detail, vibrancy and color of an artwork,” says Andrew Molyneux, co-founder of TM Lightingthe artistic lighting specialist behind this year’s Frieze London exhibition, as well as collections from Goodwood House, Burghley House, The Wallace Collection, Apsley House, Blenheim Palace and some of the UK’s most sought-after private homes.
Molyneux advises its clients to pay attention to the type of light under which they view their collections. This approach ensures that the artwork can be viewed in the brightest possible light without any glare and without damaging the artwork with excessive lighting. “We use LED lights in all of our art fixtures because they don’t contain harmful UV or infrared light, which means they won’t harm the color. They also enhance natural daylight for better rendering, add sensitive color temperature levels to lighting schemes to add atmosphere, and they ensure color consistency, which is crucial for color uniformity. under the lights.
The presence of glare is arguably one of the most common and frustrating mistakes in artistic lighting. To combat this, suggests Molyneux, “avoid placing glazed artwork directly in front of large windows” and use tactical angled lighting to “reduce visible glare”.