Art gifts

Offering the art of wrapping in Kashmir

Srinagar, June 12: Vishal was one of many entrepreneurs who participated in a three-day trade show in Srinagar. He says he came to Kashmir with the aim of introducing packaging for Kashmiri art products which will add value to the already magnificent art of Kashmir.

With wrapping and gift wrapping becoming an emerging trend in Kashmir for entrepreneurs, Vishal says he witnessed a good market in Kashmir and wanted to try his luck here. He said that despite the pan-Indian customer base for packaging and printing, they have come to the valley with the aim of publicizing new products and services that they can offer directly to the people of Kashmir.

Ludhiana-based businessman Vishal, who along with his daughter and son came to exhibit his products and services, attracted most visitors to visit his booth. He wanted them to get a glimpse of the layered canvas paintings that were on display at his booth.

Speaking to Rising Kashmir, he said apart from making packaging products for bakery and other industries, they are known in all forms of printing from offset to digital or 3D.

“The purpose of participating in the exhibition is to create awareness and reach the people of Kashmir about our latest products. Be it wedding cards, gift boxes, dried fruit boxes or bags transport, we will offer everything to customers in Kashmir,” he said.

Vishal said he wants to offer the services and products used at weddings or parties. He said that with a huge market for wedding-related items in Kashmir, they wanted to explore opportunities in the vast Kashmir market.

“We can offer carry bags personalized with the name of a function or event. In addition to bulk ordering, we can take small quantity orders. We will take every order even if an order is placed for a handful of items. We can also make custom sweet and dry fruit boxes,” Vishal said.

Anshul, a professional photographer accompanying his father for the exhibition, said he wanted to cater to the needs of the Kashmiri art industry as he wanted to introduce the packaging boxes for Pashmina and other kashmir products. high-end Kashmiri art.

“If a visitor comes to Kashmir and buys a Pashmina shawl or any other high-end Kashmiri handicraft, the packaging should be equally attractive, which adds to the value of the product,” he said.

Calling it a family business, Vishal said his whole family has been in the business for 25 years and always strived to come up with something new.

“We have introduced a first of its kind ‘Acrylic Guests’ which is a gold foil print especially for wedding cards that can be kept for life. This helps guests make the day an unforgettable memory that can even be framed,” Vishal said.

During the three-day exhibition, Vanchika helped her father jot down visitors’ questions and also gave visitors a brief overview of the products and services they offer.

“I have kept records of the people I have spoken to who we will be working on as potential buyers for larger orders. The intention is to give them good products and service at reasonable rates. We want the Kashmiri people know what’s new in printing and packaging,” she said.

Notably, for the first time in Kashmir, industrialists, manufacturers of various bakeries, food processing machinery and high-end graphic printing and packaging participated in a three-day exhibition, the event saw the participation of about 50 stands.